Mother-Daughter Team
Serves Up Unusual Example of Family Business
by Cyndia
Zwahlen
Liliana Wilkerson spent her
nights on a cot at work because she was too busy with her executive-dining business in its
early days to go home. Desperate for help,
she turned to her college-age daughter, Charmaine.
“I begged her to be with
me for one year,” Wilkerson said. “She
was the proper person and I never, never, never regretted [the decision] one-tenth of a
second.”
Nine years later, the plea
for help has evolved into a long-term partnership. Charmaine,
now in her early 30’s has built the infrastructure of And Here’s Lilly, expanded
into event management and diversified the customer base.
Sales have increased fourfold to $1 million last year.
The Wilkersons’
successful mother-daughter team is uncommon in the world of family business, where female
family members usually hold part-time jobs and Dad runs the show.
Moms and daughters who work
together can build an especially close bond, but they also face some unique challenges,
according to family business consultants. Mothers
can be overly protective of daughters in a way they aren’t with their sons. That doesn’t translate well in the work
place.
Also, the normal but bumpy
process of independence that allows a daughter to craft an identity separate from her
mother can be short-circuited if the two are working side by side on Mom’s dream of
building her business. And same-gender
competition between parent and child for credit and respect can be intense though
unspoken, according to Leslie Dashew of the Aspen Family Business Program, a Coalition of
family business experts based around the country.
Charmaine Wilkerson
understands that for many women, the thought of working for their mothers sends chills
down their spines.
“When they say, ‘Oh
my God, I could never work for my mother,’ they are probably thinking of the nagging. This is different,” Charmaine said. “I guess you have to meet her to
understand, but Lily is just a very professional business woman…. She takes her job very, very seriously.”
Dashew expects more
mother-daughter business teams to emerge as women increase their presence in family
businesses. Currently, fewer than one in five
family members employed full time by family businesses are women, according to a 1997
family business survey by Arthur Andersen and MassMutual.
But more businesses are being started by women than men these days, increasing the
odds for mother-daughter duos.
Most of the potential
struggles of mother-daughter businesses involve the same issues that apply to any
business, and which are critical when family members work together.
Mutual respect, power sharing
and clear roles are the underpinnings of business relationships, according to Dashew.
Liliana Wilkerson’s
professionalism, experience and round-the-clock devotion to her business have earned the
respect of her clients and her daughter, said Charmaine.
In turn, Liliana values her
daughter’s ease with math and figures, her people skills and her profit-first
orientation. Over the years, while her mother
concentrated on the elegant food and protocol demanded by key client Arco’s
International guest lists, Charmaine has taken over the business side as well as managing
outside events.
“When she came aboard,
she came with fresh ideas,” said Liliana, adding that her husband, while not involved
in the business, has always been supportive. “To
this day I don’t know what I would do without her.”
Charmaine, who earned an
undergraduate degree in Spanish, had abandoned law school after one year and was preparing
to earn a master’s degree in education when her mother called for help during summer
break in 1990.
The women have worked through
some of the problems specific to mother-daughter duos.
“How do you separate and
become your own person? It’s hard to do
that with your mother if you are a female,” said Dashew. Respect and the freedom to shape their respective
areas of the company help with that, and the potential competition problem, said Dashew,
who holds an annual conference for women in family businesses.
“Parents who are secure
are delighted to see their children gain recognition because it’s an affirmation of
themselves. Others who are less secure feel
jealous of the attention,” she said.
That hasn’t been an
issue at And Here’s Lilly. Her mother
has allowed her to pursue her own dreams for the business, Charmaine said, an important
component of her satisfaction with the job and excitement about the future.
Even though she respects her
daughter’s opinions and has allowed her to control large parts of the business, the
two don’t always agree on business issues, said Liliana, who was recently nominated
for the Latin Business Assn.’s annual Latin Business Woman of the Year award.
“Of course, we have many
disagreements,” she said. “But
usually we throw on the table our opinions and, more importantly, solutions. What’s best for the client is our common
goal.”
The women try to set aside
their roles as mother and daughter: No
pulling rank, and no whining or sniping when it comes to business.
That’s important,
according to Anne E. Francis, co-founder of the Family Business Resource Center in Topeka,
Kan.
“They have to recognize
that they have a dual relationship, and appreciate the other person as a woman, not just
as someone in the role of mother or daughter,” said Francis, who recently finished a
book on daughters in family businesses, “The Daughter Also Rises: A Woman’s Guide to Overcoming Barriers and
Advancing in the Family Business” (Rudi
Publishing, 1999). A sense of humor also
helps, she said.
The extra effort is worth it,
according to Charmaine. She can be more
creative, has more independence and more fun working in a family business, she said.
“The mother-daughter
relationship is different than husband and wife or brother or sister. It’s more of a close relationship. I think mothers and daughters can speak to each
other more freely,” she said. “There
is more of a bond.”
Her advice to other
mother-daughter business duos: “Concentrate
on each other’s strengths. In our team,
my mom definitely has the experience and the knowledge.
In my case, it’s the vision.”
Liliana added that it is
important to recognize that daughters can be as capable as their mothers.
“Soon they become more
capable, and you have to acknowledge and bend to that, and be happy.
“You contributed to
that,” she said. “You are a part of
that.”
